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Company
Cleveland Clinic
Location
BEACHWOOD, OH
Job Category
Health Care-Cleveland Clinic
Job Type
See job description
Education Level
See job description
Experience Level
See job description
Job Ref #
C5B9239F-B37E-4
MARKETING MANAGER II
Reference Title
HR Use Only:
Hospital: Cleveland Clinic Main Campus & Family Health Centers
Facility: CLEVELAND CLINIC ADMINISTRATION CENTER (CCAC)
Department: MARKET PLANNING AND RESEARCH
Job Code: T33034
Pay Grade: 17
Schedule: Full Time
Shift: Days
Hours: 8am -5pm
Job Details:
Summary: Develops, coordinates and monitors comprehensive marketing strategies. Serves as liaison and consultant in the implementation of Foundation marketing objectives. Assesses and develops new programs and services. Analyzes and evaluates marketing performance outcomes and recommends changes to optimize competitive position.
Job Responsibilities: Formulates strategies based on environmental analysis, market research, competitive analysis, and operational availability. Provides marketing vision, innovation and leadership to product line medical staff and management. Plans and develops product line marketing budgets linked to key tactics. Initiates public relations tactics with the Department of Public and Media Relations and provides key department information upon request. Manages and directly supervises Marketing Associates, Coordinators, Specialists, Fellows and Interns. Mentors and provides growth and learning opportunities for staff. Collaborates with Department of Communication to develop communication tactics and acts as the product line liaison. Provides customer service assistance to product lines. Other duties as assigned.
Education: Bachelor’s Degree in Marketing, Communications or related field; Master’s Degree preferred. Experience: Minimum of five years in-depth product line marketing experience. Health care preferred. Experience with marketing principles, research, policy analysis and program development required.
Experience with complex medical tertiary care delivery systems, primary care and managed care preferred. Strong financial analysis, problem solving and communication skills required. Licensure/Certification/Registration: None
Physical Requirements: Requires frequent sitting, standing and walking. Manual dexterity to operate a computer. Requires the ability to walk and drive to other hospitals and facilities to attend meetings. Must have normal or corrected vision.
Category: Managerial/Professional/Physician
Reference Title
HR Use Only:
Hospital: Cleveland Clinic Main Campus & Family Health Centers
Facility: CLEVELAND CLINIC ADMINISTRATION CENTER (CCAC)
Department: MARKET PLANNING AND RESEARCH
Job Code: T33034
Pay Grade: 17
Schedule: Full Time
Shift: Days
Hours: 8am -5pm
Job Details:
Summary: Develops, coordinates and monitors comprehensive marketing strategies. Serves as liaison and consultant in the implementation of Foundation marketing objectives. Assesses and develops new programs and services. Analyzes and evaluates marketing performance outcomes and recommends changes to optimize competitive position.
Job Responsibilities: Formulates strategies based on environmental analysis, market research, competitive analysis, and operational availability. Provides marketing vision, innovation and leadership to product line medical staff and management. Plans and develops product line marketing budgets linked to key tactics. Initiates public relations tactics with the Department of Public and Media Relations and provides key department information upon request. Manages and directly supervises Marketing Associates, Coordinators, Specialists, Fellows and Interns. Mentors and provides growth and learning opportunities for staff. Collaborates with Department of Communication to develop communication tactics and acts as the product line liaison. Provides customer service assistance to product lines. Other duties as assigned.
Education: Bachelor’s Degree in Marketing, Communications or related field; Master’s Degree preferred. Experience: Minimum of five years in-depth product line marketing experience. Health care preferred. Experience with marketing principles, research, policy analysis and program development required.
Experience with complex medical tertiary care delivery systems, primary care and managed care preferred. Strong financial analysis, problem solving and communication skills required. Licensure/Certification/Registration: None
Physical Requirements: Requires frequent sitting, standing and walking. Manual dexterity to operate a computer. Requires the ability to walk and drive to other hospitals and facilities to attend meetings. Must have normal or corrected vision.
Category: Managerial/Professional/Physician
To apply for this job, visit http://www.clevelandclinic-jobs.com/job/BEACHWOOD-MARKETING-MANAGER-II-Job-OH-44122/2299199/?feedId=833&utm_source=MaximusJobs&utm_campaign=ClevelandClinic
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